Dr. Howard Rubin
Chief Explorer of Technology Economics
About Us
Change is constant, yet the measures that the world’s thinkers use to set strategy and optimize operations date from the Industrial Age.
We set out to change that.
After building the world’s largest database of business, national, and technology data, our team decided to build new measures to help leading thinkers chart their course in an era where digitization and technology drive the global economy.
“The problem with the future is that it’s not what it used to be!”
-Unknown
The Technology Economics Institute (TEI) team studies how digitization and technology impact the world around us – from business and government to society, the environment, and quality of life.
TEI provides technology economics metrics and insights that you can use to develop innovative strategies to guide your organization’s growth.
Leverage our resources to make better decisions to accelerate economic returns, improve operational efficiency, and ensure sustainable development.
Our clients
represent more than
$1.5 Trillion
in annual revenues and
$100 Billion
in yearly IT spending.
Meet The Thinkers
Dr. Howard A. Rubin is a Professor Emeritus of Computer Science at Hunter College of the City University of New York, a MIT CISR Research Affiliate, a BCG Senior Advisor, a Gartner Senior Advisor, and a former Nolan Norton Research Fellow. He has also advised all the world’s major consultancies on benchmarking – McKinsey & Co, Deloitte, E&Y, PWC, Cap Gemini, and others. He is the founder and CEO of Rubin Worldwide. In 1997, Industry Week named Dr. Rubin one of the top 50 “R&D Stars to Watch . . . an individual whose achievements are shaping the future of our industrial culture and America’s technology policy” as a result of his bringing the IT workforce shortage to national attention.
Dr. Rubin is a pioneer in the areas of digital & technology economics and has built the world’s largest database in the field consisting of business, national, and technology data captured continuously since 1994. This database is used by analyst firms such as Gartner Inc, among others. Using this database Dr. Rubin monitors technology-economic trends across companies and organizations that account for roughly 20% of the world’s GDP and an equivalent amount of technology spending/investment.
Dr. Rubin’s personal portfolio of client companies in total generate more than $1.5T in revenue to the global economy annually and account for more than $100B in yearly Information Technology (IT) spending. In addition to his global data collection encompassing more than 350 financial services companies and 270 insurance companies annually, his financial services and insurance sector clients over the years include Aegon, Aetna, AIG, Allstate, AXA, American Express, Bank of America, Bank of New York/Mellon , Barclays, CIGNA, CIT Group, Citi, Commonwealth Bank of Australia, Credit Suisse, DBS, Danske Bank, Deutsche Bank, Equitable Life, Fidelity, Fannie Mae, Freddie Mac, The Federal Reserve, Goldman Sachs, Key Bank, JPMorgan Chase, Liberty Mutual, Lincoln Life, Manulife, Mass Mutual, MetLife, Morgan Stanley, MUFG/Union Bank, New York Life, Nomura, PNC Bank, Progressive, Prudential, Raymond James, Standard Charter, State Farm, State Street, Sumitomo Mitsui, TD Ameritrade, The Principal Financial Group, Toronto Dominion, UBS, Webster Bank, and Wells Fargo among others. Dr. Rubin has done extensive work in other sectors inclusive of pharmaceuticals, consumer products, technology, media, and telecommunications over his 30+ years of working in the field.
Dr. Rubin has also worked directly with heads of state or their key ministers around the world in the development of national competitive technology strategies and job creation programs (Canada, Philippines, India, Singapore, and more). His work has been used extensively in the U.S. by former President William Clinton and Secretary Hillary Clinton and has been the subject of briefings to President Obama’s National Economic Council.
He is also the author of a Pearson/Financial Times video series on Technology Economics. His Technology Economics column regularly appeared in Wall Street and Technology. Dr. Rubin possesses a Ph.D. from the City University of New York in Computer Science and Oceanography.
Outside the world of technology Dr. Rubin is former Chair of the Board of Riverkeeper and was honored in 2016 with a “Big Fish Emeritus” award with Leonardo DiCaprio and Ralph Lauren, a supporter of the Clinton Foundation, a Leadership Council member of the RFK Foundation, a major contributor to student development programs/Film Fellows at the Tribeca Film Institute – In October, 2018 in Institute honored Dr. Rubin with an award presented by Robert DeNiro for his “Extraordinary Leadership”. Dr. Rubin is also a former member of The Recording Academy and recently became a member of the NRDC’s Global Leadership Council.
Jed Rubin
Principal and Director of Operations
Jed Rubin has worked in the field of technology economics for over 20 years. In addition to providing consulting and benchmarking services to hundreds of the world’s largest companies, Mr. Rubin has also advised big 4 consultancies and has also been involved in academic research, product and service development, publications, and speaking engagements worldwide.
Jed Rubin acts as Principal and Director of Operations at Rubin Worldwide, a pioneer firm in the areas of digital & technology economics, founded by Dr. Howard Rubin. Working with Dr. Rubin, Jed helped build the world’s largest database in the field consisting of business, national, and technology data captured continuously since 1994. This database is used by analyst firms such as Gartner Inc, among others. This database monitors technology-economic trends across companies and organizations in more than 20 sectors that account for roughly 20% of the world’s GDP and an equivalent amount of technology spending/investment. Starting in 1999, Jed Rubin helped build Dr. Rubin’s groundbreaking website/data exchange site, metricnet.com. Later, Jed helped publish the Worldwide IT Benchmark Report, authored IT Measurement Desk Reference, and created a benchmarking service at METAGroup. Jed later went on to lead the creation of the IT Key Metrics Report and Service at Gartner. In 2007, Jed rejoined Dr. Rubin and Rubin Worldwide, where he has supported the firms focus on thought leadership in the areas of digital and technology economics.
Mr. Rubin has been invited to speak for technology events in both English and Spanish in cities around the world including Bangalore, Barcelona, Budapest, London, Madrid, Milan, New York, Paris, and Prague for organizations such as Bloomberg, the Conference Board, IFPUG, Gartner, METAGroup, Mckinsey, and the Research Board.
In addition to their database which includes 350 financial services companies and 270 insurance companies annually, Rubin Worldwide’s supports engagements and retainer services to support sectors inclusive of banking and financial services, insurance pharmaceuticals, consumer products, technology, media, energy, healthcare, transportation, oil and gas, retail, government agencies, communications, as well as many others.
Jed Rubin has also been an associate professor at the Instituto de Empresa in Madrid, Spain since 2006.
Technology Economics Institute Advisory Board Members
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Dan Cavey
Sr. Strategy and Planning Specialist PNC
Dan Cavey has a diverse 45-year career with an extensive technology, finance, data science, and statistical analysis background. He currently works and consults as a Technology Economist. Mr. Cavey has worked in the defense, manufacturing, banking, transportation, and insurance industries. He has degrees from Virginia Tech and the University of North Florida and holds a US Patent in systems optimization techniques.
It is obvious that technology is completely integrated into our daily lives, our everyday work, and the broader economy in one form or another. Technology is the engine that drives our lives and the world around us. While much research has been done on the impact of technology on humans and society, there needs to be a more focused understanding of the impact of technology on our local, national, and global economies. One dimension of this study is a deeper academic and financial understanding of the cause and effect of technology integration in our economy. A second important dimension is integrating these learnings of social and economic impact. By doing so, we can leverage the learnings in technology economics to be used as a force for positive change in the human condition.
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Michael Chu
Head of Cloud Economics Scale AWS
Michael leads the global Cloud Economics Scale function at AWS, supporting customers’ pre-sale business cases and post-sale value realization/optimization functions. Previously, Michael worked in various value engineering functions at Symantec, SAP, and Coupa, building business cases for enterprise accounts, collaborating with field users to build business cases, building scalable business case tools, and driving lead generation initiatives. Michael has a computer science degree from MIT and an MBA from Harvard Business School. He is passionate about helping organizations understand, realize, and optimize the business value of technology.
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Alex Eldemir
VP, Strategy and Advisory, Rackspace
Alex has built and led insight-based go-to-market practices at Google Cloud, SAP, Rackspace, and multiple startups. His experience includes business development, pre-sales, sales and marketing operations, professional services, customer success, and product management.
“Technology economics increasingly drives organizational and national success. However, many who are allocating these valuable technology resources cannot measure overall and individual asset class impact. Improving the investing of precious IT budgets and consistently quantifying returns has the potential to improve economic and development outcomes on a global scale.”
– Alex Eldemir
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Raza Hussain
Co-Founder and CEO ConversAgentAI
Raza excels in transforming data businesses for revenue growth. At ConversAgentAI, a generative AI business, Raza and his team are transforming conversational commerce to elevate the online customer experience. Before that, Raza was the Global Leader of Solutions and Enablers at BCG, leading a sizeable team to monetize proprietary data and software. Prior to that he was the Managing Partner of Expand Research where he facilitated its transformation, growth and successful sale to BCG in 2011. Raza has also served as CEO of CIO Connect and Managing Director of The Impact Programme.
“Incorporating technology economics into a client’s business strategy and decision-making process can lead to a better understanding of their technology-driven initiatives, improved competitiveness, and alignment with the demands of the digital economy. This, in turn, can help leaders and teams stay at the forefront of technological advancements, drive innovation, and create value for both their organizations and the broader society.”
– Raza Hussain
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Mike McLaughlin
Senior Principal, Customer Value Transformation, West Team Google Cloud
Mike drives sales of Google Cloud to Bay Area tech companies, partnering with them to maximize their adoption of these services. Previously, Mike worked at IBM, where he helped launch the company’s foray into the video service and technology industry, leading the IBM Watson media business development and partner group. While there, Mike worked with Epic Games, Blizzard Entertainment, Comcast, HBO, and Electronic Arts and led the business development for the U.S. Open and Masters Tournaments’ consumer-facing artificial intelligence (AI) products. In addition, he developed the 2018 World Cup Highlight Engine for Fox Sports. Before that, Mike served on the value advisory team at Cisco for eight years, helping to launch Cisco TelePresence and the Emerging Technology Group, Cisco’s internal incubation arm. Mike has also launched several start-ups; the last one, Altia Systems, was acquired by GN Audio.
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Frank Palmieri
Senior Financial Analyst, EMEA Region Go-to-Market Finance Google
Frank uses his knowledge of products, sales, and value to drive insights for the data, analytics, and AI sales organization of Google. Frank began his career at Google in cloud product pricing, eventually taking on customer-facing roles to develop strategic deal pricing. He has negotiated the commercials for some of Google Cloud’s largest deals. In Google’s strategic growth organization, Frank partnered with sales and customers on large digital transformation partnerships, using technology economics data to help these companies value engineer their cloud services.
“Technology economics is important because even as IT changes and evolves, the underlying principles that drive businesses to adopt new technology don’t. Technology economics must maintain a first-principles mindset of how technology can enable businesses to reduce IT costs, improve efficiency while reducing operational risk, and continually bring innovative products to market. By so doing, we can evaluate any new technology in that context and help businesses and organizations understand how it can drive value for them and their customers.”
– Frank Palmieri
Joshua Rubin, Esq.
Program Officer for Learning Health System Initiatives University of Michigan Medical School
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Joshua Rubin, Esq.
Program Officer for Learning Health System Initiatives University of Michigan Medical School
Joshua Rubin, Esq. is an academic, advocate, and social entrepreneur. His research focuses on Learning Health Systems (LHSs) coupling the potential of real-world evidence with the capabilities of data analytics, to unlock the potential of individuals and communities to improve health outcomes. Joshua works to transform such research into collaborative action that drives patient empowerment and public health. Just as he holds a passion for ensuring that every decision affecting human health is informed by actionable knowledge of “what works best”, Joshua believes that choices about technology underpinning the strategy of organizations and the progress of humanity must analogously be optimally informed by Technology Economics. Synergistic with his scholarship at the University of Michigan Medical School Department of Learning Health Sciences, Joshua also founded and runs a multi-stakeholder nonprofit organization to advance LHSs as a global movement, leads a philanthropic foundation created by a patient activist to empower patients, serves as an associate editor for the peer reviewed scientific journal of Learning Health Systems, and holds leadership roles at nonprofit organizations leveraging such principles to support survivors of trauma and to transform mental health outcomes.
“Technology is simultaneously an investment and an expenditure that holds the potential to reduce every other organizational expense, and perhaps more importantly to empower every person. IT should not be a fashion statement; indeed, sometimes the most prescient IT strategies fly in the face of what is trendy. Paralleling choices about health, optimal IT decisions are evidence-based as well as grounded in one’s values. Technology Economics represents a disruptively transformative innovation that charts a course (and engenders opportunities to iteratively recalibrate in real-time) for optimizing and maximizing the impacts produced by technology allocations, regardless of whether such impacts are measured in dollars, productivity gains, value generated for diverse stakeholders, or mission advancement.” – Joshua Rubin, Esq.
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James Tsai
Head of Cloud Economics and Value Insights Google Cloud
James built and currently leads the Cloud Economics and Value Insights program for Google Cloud – a value-based benchmarking approach helps companies connect technology investments to business outcomes while empirically identifying opportunities for technology investment optimization. James’ previous positions have covered nearly every facet of information technology, including heading IT market research, implementing, and leveraging technology to enhance sales performance, driving value-based selling, leading industry marketing, and building software ecosystems.
“Technology economics links technology investments to business performance, enabling companies to continuously measure and optimize the returns on their IT investments. Mastering your organization’s technology economics is critical to ensuring the highest and best use of every dollar spent on IT.”
– James Tsai
Len Zheleznyak
Lead, Value, Strategy, and Innovation for US Public State, Local, and Education (SLED) Sectors
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Len Zheleznyak
Lead, Value, Strategy, and Innovation for US Public State, Local, and Education (SLED) Sectors
Len drives value creation, strategy-setting, and innovation initiatives for Google Cloud’s state and local government sector. In this role, he leads a team of professionals that assist the Public Sector in building the case for change through a comprehensive value driven methodology that uncovers efficiencies, increases citizen engagement, and delivers impactful mission outcomes.
Over the past 20 years, Len Zheleznyak has held consulting, strategy, and value engineering leadership roles, focusing on leveraging transformation to drive differentiated value in the private and public sectors. Before working at Google, Len served in value engineering roles at Oracle and Palo Alto Networks, where he helped build their public sector value practices.
Len received his BS in manufacturing engineering from Worcester Polytechnic Institute and an MBA from the Daniels College of Business at the University of Denver.
“Does technology matter? That is the perennial question that leaders in the private and public sectors have grappled with for as long as I have worked with them. Our public sector leaders want to know if their programs drive positive outcomes, often for the most marginalized communities in our society. By diving deep into tech economics, we can find those institutions that are leveraging technology to impact the mission; learn from them; and then take those best practices to their peers, improving program and mission outcomes.” – Len Zheleznyak